Our Mission

“Critical Convo’s mission is to revolutionise sales and marketing by acting like a conductor of an orchestra, aligning organisational practices and empowering professionals. We foster authentic, trust-based conversations that not only build genuine relationships and drive consistent pipeline and revenue growth but also enhance the well-being of professionals by making every interaction more meaningful.”

 “alex personifies our mission”

We’re dedicated to addressing critical issues within the sales industry through innovative approaches and solutions. Our Advisory Board brings together diverse expertise in business, sales, technology and productivity research to guide Critical Convo Ltd towards fulfilling its mission.

Advisory Board @ Critical Convo

  • Alex Abbott (Co-Founder)

    Alex Abbott (Co-Founder)

    Creator of the Conversation Operating System with a personal commitment to improve the health and well-being of sales-professionals.

  • Cumai Aboul Housn (Co-Founder)

    Cumai Aboul Housn (Co-Founder)

    A seasoned Digital and CX transformation consultant with expertise in Big Data, AI, and Machine Learning.

  • Dr. Grant Van Ulbrich

    Dr. Grant Van Ulbrich

    Renowned for completing the first Masters in Leading Sales Transformation and becoming a Doctor in Sales Transformation.

  • Antonio Mara

    Antonio Mara

    Senior Digital Professional with extensive experience in leading digital transformations across multiple countries and industries.

  • Jeff Riseley

    Jeff Riseley

    Founder of The Sales Health Alliance, On a mission to improve mental health in sales, including four years of research into the state of mental health in sales.

  • Marc Sabatini

    Marc Sabatini

    A SaaS GTM revenue veteran with a track record of driving significant organic and funded growth in the tech sector.

  • Monique Wintle-Camp

    Monique Wintle-Camp

    Experienced executive leadership coach and sales enablement specialist. Inspiring personal development through emotional intelligence & clear communication.

  • Sandy Yu

    Sandy Yu

    Former senior executive at Oracle with a passion for uncovering hidden revenue opportunities within the customer base and driving CLT.

  • Roy Aftimos

    Roy Aftimos

    An experienced entrepreneur known for his strategic risk assessment and decision-making skills for business growth.

  • Adam Gray

    Adam Gray

    The Grandfather of Social Selling! His methodology endorsed by a globally recognised sales authority, The Institute of Sales Professionals.

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