Meet alex |

your Ai-powered Social Enablement Coach.

Offering dynamic assessments and tailored insights, Alex empowers sales professionals to build genuine personal brands, foster meaningful connections, and achieve real, measurable success.

Critical Convo is part of Microsoft for Startups Founders Hub.

  • Welcome to a new era of sales enablement with Alex, your AI-powered Social Enablement Coach. Your personal brand is your greatest asset in the digital world. With alex, you’ll learn how to make it stand out, and win more.

  • In today’s market, where authentic connections and trust are the foundation of successful selling, Alex guides you to master the essentials: building a standout personal brand, activating your network, and creating a consistent pipeline of quality conversations. Through smart assessments and actionable insights, Alex empowers you to lead with influence, connect with purpose, and drive results in a way that feels genuine and impactful.

  • Meet Tek, an experienced Sales Director. Tek increased account penetration by 15x, increased meetings by 36x, and connected with 6.4x more stakeholders per account, accelerating sales velocity. Backed by a 2-year social selling benchmark study, alex uncovers why social selling hasn’t scaled—and what it takes to empower teams across your organisation. With alex, we help individuals unlock their authenticity, build influential personal brands, and attract ideal customers naturally.

  • Pipeline, revenue, renewals—social selling solves them all. alex helps you unlock these opportunities by focusing on what matters most.

The Traditional Sales Funnel is failing us - leading to problems.

84%

Of c-suite use social media to inform B2B purchase decisions

9.2x

Increase in sales velocity when engaging c-suite early

6.4x

More stakeholders engage when ‘our’ Social Selling method is used

The sales industry faces a cyclical problem, where the challenges and lack of results feed into each other, perpetuating a cycle of underperformance and mental health struggles.

Businesses can no longer ignore the fundamental shift that poor morale and collaboration, directly affects performance - which affects the bottom line.

 alex - by Critical Convo.

Your Social Enablement Coach

alex is here to humanise revenue intelligence by offering tailored, contextually relevant guidance that provides clarity, builds trust, and aligns you and your team with your buyer’s journey.

Where social selling becomes second nature, conversations flow effortlessly, pipelines grow predictably, and revenue accelerates exponentially

3 steps to supercharge your social approch

1. Take your social enablement assessment

2. Review recommendations and optimise

3. Need guidance, ask alex

Are you ready to transform your sales approach?

Reserve your spot on our waiting list for early access.