Meet alex |

revenue intelligence, personified.

Critical Convo is part of Microsoft for Startups Founders Hub.

  • alex is revenue intelligence, personified. Empowering individuals by providing tailored coaching, sales intelligence, and proven methodologies to overcome sales challenges effectively.

  • alex understands individual, customer and organisational aspirations, adapting support to facilitate transformation.

  • alex strives to revolutionise sales practices, improving communication and fostering positive mental health, driving deeper conversations that create value.

  • alex is your conductor to organisation-wide harmony, scaling change that leads to sustainable business success and revenue growth.

The Traditional Sales Funnel is failing - leading to problems.

0.1%

Traditional sales funnel's ineffectiveness leads to low lead conversion rates (as low as 0.1%). 82% of B2B content is considered boring by buyers. “Buyers don’t want to be sold to, however they are willing to connect with other humans who share their values and beliefs”.

72%

Of buyers want a 'rep-free' experience? How long before that number is 95%? Trust between buyer and seller or vendor is broken.  How long before we realise relationship strength and trust are lead measures of business performance?

56%

Percentage of B2B businesses in 2023 that missed their revenue objectives. The search and qualify strategy that operates within the traditional sales and marketing funnel is broken.  At what point do we flip the funnel on it’s head and lead with genuine relationship development. Isn’t trust needed before a buyer buys from us?

70%

Percentage of salespeople struggling with poor mental health. 91% of salespeople rating their mental health as positive, also rated their performance as good or better.  What will it take to provide the skills our people need to create meaningful conversations with customers as opposed to sales ones?

The sales industry faces a cyclical problem, where the challenges and lack of results feed into each other, perpetuating a cycle of underperformance and mental health struggles. Businesses can no longer ignore the fundamental shift, that poor morale and collaboration, directly affects performance - which affects the bottom line.

 alex - by Critical Convo. Revenue Intelligence, Humanised.

alex is here to humanise revenue intelligence by offering tailored guidance that provides greater clarity, develops trust and aligns the vendor organisation with the buyer experience. Empowering professionals to have impactful conversations that builds rapport and creates value, we seek to amplify human performance on a grand scale, delivering pipeline and sales velocity and ultimately lowering Customer Acquisition Costs (CAC) and maximising Customer Lifetime Value (CLT). In doing so, we aim to disrupt the conventional sales funnel paradigm and usher in a new era of human-centric sales strategies, genuine relationship building that leads to meaningful industry change.

Let’s ask alex?

Are you ready to transform your sales approach?

Reserve your spot on our waiting list for early access.